How it works, part 2: the follow-up

Good from the first text, and better with every one that follows.

It starts with what your store already knows, your catalog and your sales, so even the first text has something real to say. Every text after that teaches it a little more about what your customers respond to, and it puts that to work on the next one. It comes with the popups, for one price, and picks up everyone they sign up.

How it compounds

It keeps score, so you do not have to.

It works from day one because it starts with your catalog and your sales instead of a blank page. What the learning adds over time is an edge. Each text either led to an order or it did not, Nudgely keeps track of every one, and that record shapes what it sends next. There is nothing to tune, no dashboard to study and no campaign to review.

  1. 1

    It writes

    A short message to one customer, sent for a reason it can explain.

  2. 2

    It watches

    It checks whether an order followed and ties the answer back to that exact message.

  3. 3

    It adjusts

    What worked gets used more often, and what did not is quietly dropped.

  4. Then again

    The next message starts with everything the last one taught it.

That matters because your ads already paid for the first order. The second and third orders are where the margin is, and they are the part most stores never get around to.

Try it on your store

See what Nudgely would text your customers.

Put in your store's address and Nudgely will read your catalogue and write a few texts on the spot, the same way it would for your real customers. It takes about ten seconds.

We keep your email so we can follow up about Nudgely. Your texts appear right here on the page, and nothing is sent to you or to anyone else.

Messages

Your texts will show up here.

Why the messages fit

It reads your catalog before it writes anything.

Most tools know your products as rows in a table. Before Nudgely sends a single message, it reads every product you sell, including the title, the type and the tags, and works out what each one is actually for. That is what lets it match the right moment to the right thing on your shelf.

It learns your customers' rhythm

It pays attention to how often people really come back for things, using your own order history instead of an industry average. So a note arrives when it is useful to that customer rather than on day thirty for everybody, and that is the difference between helpful and annoying.

It knows what you sell

It reads every product the way a new hire would on their first week, working out what each one is for and what genuinely goes with what. If your cargo buyers tend to come back for the coach jacket, it will usually figure that out before you mention it.

It knows when to stay quiet

Knowing when not to text matters as much as knowing what to say. It will not message somebody outside sensible hours where they live, and it will not pile one text on top of another.

When there is a storm warning where somebody lives, for example, Nudgely treats that as a reason to stay quiet rather than a marketing opportunity.

How it writes

It sounds like you, because you tell it how you sound.

Tell it in plain English to be warmer, or shorter, or to stop using exclamation points, and it adjusts. Edit a message yourself and it takes the edit as instruction. There is no prompt to write and nothing to configure.

It writes inside the real limit of a text message, which is about 160 characters once your store name and the opt-out line are counted. That is roughly a sentence and a half, and it is also why texts that try to be a newsletter feel so bad to receive.

It can also only say what you have given it. It will not invent a discount, a price, a product claim or a reason to hurry, because as far as it is concerned, a fact nobody handed it does not exist.

Your voice, in your words
"Warmer. We are not a tech company."
"Never open with Hey."
"No exclamation points, ever."
"Say pour, not serving."
That is the whole setup, and there is no prompt engineering involved.
What you control

Automatic does not mean out of your hands.

You see everything

Every message that goes out, and every one that was held back with the reason it was held. Nothing happens in your name that you cannot read.

You set the ceiling

Tell us what you are comfortable spending on texts each month and we will tell you roughly how many that buys. When it is gone, sending stops.

You can stop it instantly

One switch pauses everything straight away, without uninstalling anything or undoing a setup you spent an afternoon on.

You keep your list

Subscribers keep flowing into Klaviyo, Mailchimp, Omnisend or Postscript the way they always have, and your list never gets locked inside Nudgely.

What it will not do

Every message passes seven checks before the AI is even asked to write.

Most tools would rather you did not think about this part. We would rather show you, because it is your name on every message. Plain code decides whether a text is allowed to go out, and the AI only decides what it says, which is why it is asked last.

  1. 1

    Consent

    Is there a stored record of this person agreeing to be texted by you, with the exact wording they saw and the moment they agreed? No record, no message, ever.

  2. 2

    Opt out

    Has this person ever asked you to stop? That is checked first and it follows the person, not the row, so one number opting out silences it everywhere it appears in your list.

  3. 3

    Destination

    Is this a number we are cleared to text? Sending is United States only for now, because the consent rules elsewhere are genuinely different and we would rather not guess.

  4. 4

    Quiet hours

    Is it between 9am and 8pm where they live, not where you live, and not a Sunday or a federal holiday? If we cannot work out their timezone for certain, the message waits rather than risks it.

  5. 5

    Frequency

    Have they already heard from you enough this week? There is a ceiling per person, and it holds no matter how many good reasons turn up at once.

  6. 6

    Budget

    Is there room left in the amount you said you were comfortable spending? When that number is reached, sending stops completely rather than slowing down.

  7. 7

    Only then, the words

    The AI is handed a message that is already cleared to send, and its only job is to write it well. It is never the thing deciding whether you are allowed to text somebody.

If any check fails, the message is held and the reason is written down, so nothing slips through by default. And if somebody asks you to stop in their own words instead of replying STOP, that counts too. A customer should not have to guess the password to be left alone.

Turn one purchase into a habit.

Install Nudgely, set up a game, and the follow-up takes care of itself from there.

Install on Shopify →